(March 26, 1:01 p.m.) Pero Vegetable Co. LLC, Delray Beach, Fla., has struck a partnership with National Fruits & Veggies — More Matters Month.

Following the successful first ever More Matters Month in September, Peter Pero, Pero’s chief executive officer, in a news release said the company knew it could help make a major contribution to the effort.

The year-round vegetable grower, packer and marketer plans to help spread the word to consumers and associated organizations.

“In February, we hosted a monthly meeting of the Palm Beach Dietetic Association at our corporate headquarters,” Pero said in the news release. “Our discussions included nutritional values of our high quality products, the food safety initiatives we have in place and the importance of getting the message out to consumers and kids about the benefits of eating more fresh produce.”

The meeting led to collaboration on other projects to further help teach children and their parents about the benefits of eating more fresh produce, Pero said.