Bill Schuler, president and chief executive officer of Wilder, Ky.-based Castellini Co., and outgoing chairman of the Produce Marketing Association, welcomes participants during opening day festivities.Fresh Summit 2010 in Orlando, Fla., includes a big trade show as well as educational sessions.
A.G. Lafley, former chairman and chief executive officer of Cincinnati-based Procter & Gamble, discussed how the consumer products company innovated its offerings.
He described how Proctor & Gamble generated, developed and commercialized ideas.
âThe businesses that did well for us were the ones that had a lot of prototypes and experiments going on,â Lafley said. âInnovation is about making connections, connecting an idea here with an idea there and associating things that arenât currently associated and turning that idea into a prototype and experiment to see if thereâs a customer and a business to be created.
The PMA opening day also included sessions on food safety, a global economic forecast, strategic decision making and better understanding consumer behavior.
The trade show kicks off Oct. 16.