The Produce Marketing Association has a new public relations director and has its Foundation for Industry Talent program to thank.
Nancy Ferguson joined the Wilmington, Del.-based organization in early August, said Julia Stewart public relations director.
Stewart said Ferguson has a journalism background, having worked as a copy editor and columnist for the Ithaca (New York) Journal, and for Cornell University Press, an academic publisher.
A graduate of New York University with a concentration in international cultural history and French, Ferguson also has a family history in agriculture. Her mother ran a small organic farm in Ohio in the 1990s.
Stewart credited the Foundation for Industry Talent for connecting Ferguson to the organization. Kevin Delaney of Philadelphia-based Procacci Bros. Sales Corp., a participant in the FIT program, forwarded the opening to Ferguson.
âSheâs a sharp young woman, a quick study and hit the ground running,â Stewart said.
Fergusonâs duties include providing media and other public relations support for PMA events, developing and executing plans for media, industry and other public communications and supporting PMAâs member communications.
Audio, video and social media applications also are among Fergusonâs strengths, Stewart said.
âWeâre particularly looking forward to putting her social media experience to work to expand how PMA interacts with our community,â Stewart said.
Ferguson succeeds Theresa Zuroick, who recently joined public relations firm Salhman Williams, Tampa, Fla., in its Westlake Village, Calif., office.