Travelocity founder Terry Jones is slated to speak at the Produce Marketing Association Foundation for Industry Talent leadership symposium Jan. 19-21 in Dallas, Texas.

The annual event, limited to 75 senior executives, is offered in partnership with Cornell University and will be at Omni Dallas Park West.

Registration is available online at through Dec. 31.

Jones, who will speak on business innovation and organizational structure, is one of four executives on the program.

Tom Stewart, chief marketing and knowledge officer at Booz & Co., will discuss intellectual capital and the global knowledge economy. Charles Prather will use the KAI Innovation and Adaptation Assessment to engage participants on creative thinking styles.

Mark King, chief executive officer of TaylorMade Adidas Golf, will speak on the challenges he faced shifting from his prior work running sales forces to his current role.

“Attendees can challenge the speakers on their subject matter,” said Meg Miller, public relations manager at the Produce Marketing Association. “We will have professional facilitators working with speakers and attendees.”

The foundation is a nonprofit that provides produce companies programs to attract, develop and retain talent. It was founded by PMA in 2006.

PMA leadership symposium set for January