Produce Marketing Association vice president of industry technology and standards Gary Fleming lists produce traceability as one of the most important items being discussed in the industry these days, and PMA prides itself on making its Fresh Connections meetings around the country opportunities for discussing the hot topics as they exist in fresh produce.

So it only makes sense to combine the two.

That’s what PMA intends to do with its Fresh Connections: Philadelphia event, scheduled from 8:15 a.m.-4 p.m. EDT June 24 at the Loews Philadelphia Hotel. According to a release from PMA, the nearly eight-hour seminar will focus on the Produce Traceability Initiative as well as allow industry members opportunities to network with local colleagues.

Fleming himself will review the PTI action plan, announced in August and designed to achieve chainwide, electronic traceability at the case level. He will also introduce new best practices and other tools and information to help attendees achieve the plan’s vision within their companies.

“The PTI’s action plan can help address the concerns from (industry, government and consumers) and restore confidence in produce food safety, in addition to the business standardization efficiencies it offers,” Fleming said in the release. “Ongoing communication through channels such as Fresh Connections: Philadelphia aims to further educate the industry on this important topic in order to ultimately both protect consumers and to strengthen the produce supply chain.”

According to the release, Fleming also will discuss the ongoing implementation of DataBar for item-level coding.

Seating is limited to the event. Registration is $35 for PMA members, $70 for nonmembers. Advance registration ends June 19. For more information, go to http://www.pma.com/events/philadelphia/ or contact Shara Stewart at 302-738-7100 or sstewart@pma.com.