PR Consultants, Taipei, Taiwan, has been retained by the Denver, Colo.-based U.S. Potato Board.

PR Consultants, headed by Rosaline Chen, has worked with other U.S. commodities groups for more than 10 years, according to a news release. The groups include the Fresno-based California Table Grape Commission, the U.S. Apple Export Council, Arlington, Va.; the U.S. Dairy Export Council, Arlington, Va.; and the San Francisco-based Wine Institute of California.

PR Consultants is scheduled to launch a Potato Board promotional program Jan. 1.