Leading U.S. retailers will help Produce for Kids celebrate another successful fundraising season during an Oct. 16 reception at the Produce Marketing Associationâs Fresh Summit 2010 in Orlando, Fla.
During the reception, the Orlando-based group plans to recognize participating retailers who have helped raise money for Childrenâs Miracle Network hospitals.
The group plans to reveal the 2010 donation total.
Last year, Produce for Kidsâ sponsors cumulatively raised more than $2.5 million for the cause during its spring and summer and fall campaigns.
All of the funds raised by Produce for Kids go to Childrenâs Miracle Network hospitals in the retailersâ markets, said Kim Lathbury, marketing director.
Carson Chorney and his family are scheduled to tell their story of hope and healing with Childrenâs Miracle Network and the Orlando Arnold Palmer Childrenâs Hospital, a benefiting hospital in the Publix Super Markets Inc. market area, Lathbury said.
âThe fall reception is huge for us and is our big event because it really promotes all the money we have raised,â she said. âThe retailers are always very happy to attend and be a part of such a great cause and hear about how much money they have raised for the hospitals.â
During the reception, participants can sample recipes using sponsorsâ products in the Ideal Meals program that Produce for Kids launched earlier this year.
The Ideal Meals meal solutions program suggests healthy and tasty meal ideas to shoppers through individual-sized cards in display units in participating supermarketsâ produce aisles.
Acme Markets Inc., Malvern, Pa.; Giant Food Stores Inc., Carlisle, Pa.; Cincinnati-based The Kroger Co.âs Delta division, Memphis, Tenn.; Meijer Inc., Grand Rapids, Mich.; Price Chopper, Schenectady, N.Y.; and Supervalu Inc., Eden Prairie, Minn., are also scheduled to be recognized.