Leading U.S. retailers will help Produce for Kids celebrate another successful fundraising season during an Oct. 16 reception at the Produce Marketing Association’s Fresh Summit 2010 in Orlando, Fla.

During the reception, the Orlando-based group plans to recognize participating retailers who have helped raise money for Children’s Miracle Network hospitals.


Produce for Kids to honor retailers at PMA reception

The group plans to reveal the 2010 donation total.

Last year, Produce for Kids’ sponsors cumulatively raised more than $2.5 million for the cause during its spring and summer and fall campaigns.

All of the funds raised by Produce for Kids go to Children’s Miracle Network hospitals in the retailers’ markets, said Kim Lathbury, marketing director.

Carson Chorney and his family are scheduled to tell their story of hope and healing with Children’s Miracle Network and the Orlando Arnold Palmer Children’s Hospital, a benefiting hospital in the Publix Super Markets Inc. market area, Lathbury said.

“The fall reception is huge for us and is our big event because it really promotes all the money we have raised,” she said. “The retailers are always very happy to attend and be a part of such a great cause and hear about how much money they have raised for the hospitals.”

During the reception, participants can sample recipes using sponsors’ products in the Ideal Meals program that Produce for Kids launched earlier this year.

The Ideal Meals meal solutions program suggests healthy and tasty meal ideas to shoppers through individual-sized cards in display units in participating supermarkets’ produce aisles.

Acme Markets Inc., Malvern, Pa.; Giant Food Stores Inc., Carlisle, Pa.; Cincinnati-based The Kroger Co.’s Delta division, Memphis, Tenn.; Meijer Inc., Grand Rapids, Mich.; Price Chopper, Schenectady, N.Y.; and Supervalu Inc., Eden Prairie, Minn., are also scheduled to be recognized.