(May 2) Leftover Price Look-Up stickers could be the key to getting children to eat more fruits and vegetables.

Robert Zyluk, president of Winnipeg, Manitoba-based Innovative Promotions, created a booklet where children place PLU stickers from the fruits and vegetables they eat, called the Produce Passport, as a way to help curb childhood obesity.

“I thought this would be a great way to get kids to make healthier food choices in a fun and interactive way,” Zyluk said.

Zyluk, whose background is in sports promotions and marketing, said he got the idea for the passport from constant news reports about obesity in children.

The Produce Passport looks like a large international passport and measures 8.5 inches by 5.5 inches.

Inside are pages with 21 fruits and vegetables. Featured items are kiwifruit, mangoes, oranges, apricots, pineapples, apples, peppers, grapefruits, pears, lemons, limes, peaches, watermelons, cantaloupes, tomatoes, papayas, nectarines, bananas, cucumbers and plums.

More common items like apples and oranges have more PLU sticker spaces than less common items like papayas and mangoes.

Each page has a description of a fruit or vegetable — written by Zyluk. Also included are the top five countries where they are grown and a picture of a flag from one of those countries.

The booklets also feature puzzles and games about the featured items.

For each fruit or vegetable, spaces for a varying number of PLU stickers are marked. When a child finishes the book, he or she can send in for a certificate and a prize, Zyluk said.

There’s a $2.95 shipping and handling fee for the prize, which is a foreign coin.

There are two versions of the passport, one for children age 7 and under and one for ages 7 and up.

Zyluk said the passport was designed for use by schools, government programs or even retailers as a promotional item.

“It’s something that could be right in the produce aisle,” Zyluk said.

So far, the passport has sold well through Web site orders and purchases at McNally Robinson bookstores in Winnipeg, Manitoba, Zyluk said. More than 3,000 passports have been sold since it was introduced in mid-March, he said.

The suggested retail price is about $3 plus shipping.