(April 22) ProMark Group Inc., Rockford, Ill., has added two broadliners to its distribution network.

Indianhead Foodservice Distributor Inc., Eau Claire, Wis., and Donson’s Food Service Inc., Denver, become the 26th and 27th members of ProMark, a fresh produce purchasing and marketing organization made up of independent broadline distributors throughout the country.

Established in 1989, ProMark provides collective procurement programs, contracts and an exclusive label program. Brian Greeler, Indianhead’s produce manager, said ProMark was attractive to his company because of its leveraged buying power and the efficiencies it offers in purchasing and distribution.

“We think our affiliation with ProMark will give us a comprehensive fresh produce program that’s second to none,” Greeler said.

CHIEF DRAWS

John Harper, vice president of procurement for Donson’s, said ProMark’s chief draws included its annual supplier contracts, quality assurance and monthly promotions.

Ron Dierks, ProMark’s president, said the addition of Indianhead and Donson’s filled distribution holes ProMark had in the upper Midwest and Colorado. Indianhead distributes to 49 counties in Wisconsin and Minnesota. Donson’s distributes to counties along the Front Range of the Rocky Mountains.

BROADLINER PREFERENCE

Dierks said ProMark prefers broadliners with a full line of foodservice products and an emphasis in produce. Most of ProMark’s member companies do 5% to 8% of their business in produce, with some doing more.

Dierks said ProMark still had distribution holes to fill in the East, but that its main focus was on finding more member companies west of the Mississippi.

The additions of Indianhead and Donson’s comes four months after Lady Baltimore Foods Inc., Kansas City, Kan., joined the ProMark family.