The Quebec Produce Marketing Association, Anjou, is distributing its fourth and latest commodity guide for French-speaking Canadians, according to a news release.

The new publication features pears and was developed with the assistance of Pear Bureau Northwest, Milwaukie, Ore.

The pear guide was produced to increase awareness of and appreciation for the fruit as part of Canada’s “I love 5 to 10 servings a day” advertising campaign, according to the release.

“The guide looks great,” said Christie Mather, communications manager for Pear Bureau Northwest. “We were able to provide nearly all of the photographs, recipes and nutritional facts in the guide.”

Copies of the Coup de cœur pour les poires! pear guide may be ordered in French only by sending an e-mail to the association at

Pears are among the richest fruits when it comes to fiber, Julie DesGroseilliers, dietician-nutritionist and spokeswoman for the I love 5 to 10 servings a day campaign, said in the release.

“In addition to promoting cardiovascular health, pears can play an important role in helping to maintain optimal intestinal regularity,” she said.

The partnership with the association is not a new venture for the Pear Bureau.

“We’ve done a lot of work with QPMA as well as other provincial produce marketing associations in Canada,” Mather said. “It’s just an offshoot of what we do with the Canadian Produce Marketing Association.”