(Nov. 4) New product lines will abound at the Produce Marketing Association’s Fresh Summit 2005 as grower-shippers seek ways to entice consumers.
For Irwindale, Calif.-based Ready Pac Produce Inc., demand for restaurant-style salads at home, convenient products and fancy blends led to its newest products.
Ready Pac planned to introduce a line of spinach blends, a line of salads in punnet containers and several products in its European Style salad line at Fresh Summit.
The Spinach Temptations line comprises four spinach salad blends and is aimed at consumers who want to enjoy restaurant-style salads at home, Steve Dickstein, Ready Pac’s vice president of marketing, said in a news release.
“Consumers have told us that they clearly want to eat more spinach for health reasons, but they were also looking for spinach in combination with other salad ingredients for entertaining and family dining,” Dickstein said in the release.
The Spinach Temptations line carries suggested retail prices of $3.29-3.49 and features:
- Florentine Spinach Blend, with baby spinach and baby arugula in a 5.25-ounce bag
- Spinach Garden Greens, with baby spinach, iceberg and romaine, carrots, red cabbage and radishes in an 8-oounce bag
- Spinach Spring Mix, a blend of spinach, baby lettuces and spring greens in a 6-ounce bag
- Zesty Baby Greens, featuring baby mustard greens, arugula, baby spinach and baby lettuces in a 4.5-ounce bag
The ability to eat on the go inspired Ready Pac’s punnet salad packaging.
Its 5-ounce punnet resembles a bowl, and the symmetrical shape allows for easier gripping while eating, a common request from consumers in a hurry, according to Ready Pac. The punnets also feature a tamper-resistant shrink band to ensure freshness and food safety.
The punnet packaging line is available in Ready Pac’s best-selling bagged baby lettuce blends: Baby Spinach, Baby Spring Mix, Baby Arugula and Baby Romaine.
Suggested retail prices are $2.50-2.99.
Ready Pac planned to start shipping the punnet salads to the East Coast in early December.