(March 20) IRWINDALE, Calif. — Having paired its salads with producers of tofu, soups and Caesar salad kits in promotions this winter, Ready Pac Produce Inc. is teaming up with a seafood company for a March promotion.

It has been a busy first quarter of 2003 for Ready Pac, which in January appointed former Secretary of Agriculture Dan Glickman to its board of directors. Then in early March, Ready Pac appointed its president and chief operating officer, Al Giuliani, to the newly created position of chairman of partner development. A search is under way for Giuliani’s successor, although Giuliani will continue in his role as president through July to ensure a smooth transition.

Ready Pac’s latest promotion is with ConAgra Foods Inc.’s Louis Kemp Seafood Co., which makes a ready-to-eat alternative to crab meat and other shellfish.

The Sensational Seafood Salads promotion, which runs nationwide through March, will feature the inclusion of 2 million inserts in Ready Pac European-Style Salads. The inserts feature two seafood salad recipes, a coupon for Louis Kemp products and a coupon for Ready Pac’s European-style baby arugula and portofino salads.

Bill Zinke, vice president of marketing for Ready Pac, said the collaboration between the two companies makes sense because more than 70% of Louis Kemp seafood usage is on salads. He added that tying in the baby arugula and portofino salads was important to Ready Pac because they are the two newest items in its salad line. The portofino salad is based on baby arugula.

“Arugula is becoming a popular upscale component that is reaching the mainstream,” Zinke said.

One of the new duties of Glickman as a member of the board of Ready Pac is to advise the company on innovative initiatives and public policy issues. Currently the director of the Institute of Politics at the John F. Kennedy School of Government at Harvard University, Glickman brings to his new position more than 20 years of agricultural government experience.

As the 26th secretary of agriculture, he served from 1995 until 2001. During that time, the U.S. Department of Agriculture modernized food safety regulations and expanded U.S. markets with international trade agreements. Glickman also served for 18 years in the U.S. House of Representatives from Kansas.