Whatâs next, the running of the Reno bulls?
The Nevada city on Aug. 29 played host to an event made famous in the Spanish town of Bunol â a giant food fight, with fresh tomatoes serving as the sole projectile.
Courtesy The Produce Exchange
The event was born when the Cal Neva casino-hotel in Reno contacted grocery chain Scolariâs about supplying tomatoes for a recreation of the Bunol tomato fight, said Daniel OâRourke, sales manager of Livermore, Calif.-based The Produce Exchange.
Scolariâs then contacted longtime supplier The Produce Exchange, which in turn called Westley, Calif.-based Delmar, OâRourke said.
Delmar was game, OâRourke said. When they found out it was for a good cause, they were downright enthusiastic.
âAt first they said theyâd sell the tomatoes at cost,â OâRourke said. âWhen they learned that it was benefiting the American Cancer Society, they decided to donate them.â
Forty thousand pounds of them, to be exact, OâRourke said. The cost to participate in the event, held in the Cal Neva parking lot, was $10.