(July 30, PACKER WEB EXCLUSIVE) 140 Save Mart and Lucky Supermarkets teamed up with Ocean Mist Farms, Castroville, Calif., in April for an artichoke display contest.

The contest, which ran for four weeks, challenged produce departments to build a display using Ocean Mist Farms cartons, point-of-purchase cards, and bulk and packaged artichokes, according to a news release.

Contest winners were selected by Ocean Mist Farms based on display creativity and increase in artichoke sales.

Winners were three Save Mart stores in Modesto, and one in San Jose, and Lucky stores in Sacramento and Rocklin, Calif.

“Save Mart is one of our best customers,” Joe Feldman, director of sales and marketing at Ocean Mist Farms, said in the release. “During this contest, sales increased even more and that’s why we think this is a good marketing tool.”

Save Mart, Lucky stores win Ocean Mist contest
Ocean Mist Farms, Castroville, Calif., selected this Lucky Supermarkets store in Rocklin, Calif., as one of a handful of winners in the company's artichoke display contest.