In its third year at retail, Del Campo Supreme expects to make a bigger splash with its specialty tomato offering, pink and yellow Pearls.
“This is the first year we’re coming out with some volume,” said Jim Cathey, general manager of Nogales, Ariz.-based Del Campo Supreme.
“We’d been testing it to see how the public would react. We tripled our acreage this year and we’re going coast to coast in Canada, plus one to three retailers in New England.”
This is also the first time the company will go year-round on the bite-sized Pearls, which come under its Gourmet label. Del Campo Supreme expects to ship 300,000 to 500,000 packages, Cathey said.
Pink- and blue-ribbon graphics adorn the packaging. Pearls are part of the company’s Flavor with a Cause program.
A portion of the proceeds from Pink Pearls benefits breast cancer research. Yellow Pearls similarly benefit prostate cancer research.
Marketing materials tempt buyers with analogies to candy and honey.
“It’s a high flavor profile, 10 or 12 brix,” Cathey said.