DLF expands honeybell acreage

DLF International Inc., Vero Beach, Fla., is increasing production of its honeybell tangerines.

The grower-shipper planted more acreage this year after doubling its production of the minneola-related variety last year, said Scott George, vice president of sales and marketing.

DLF increased acreage by 20%, he said.

George said retailers continue to see increased honeybell sales.

Last year, DLF began harvesting just before Christmas.

This year, it plans to finish production in mid- to late February.

Honeybells are a cross between a dancy tangerine and a grapefruit.


Citrus department plans promos

The Florida Department of Citrus proposed operating budget for fiscal year 2011-12 includes more funding for fresh citrus retail merchandising as compared to past years, said Karen Mathis, public relations director.

The Bartow, Fla.-based agency plans to use the funding to supply retailers with fresh point-of-sale materials:

  • display cards featuring Florida fresh tangerines, oranges and grapefruit;
  • brochures with product and nutrition information and recipes for oranges and tangerines and grapefruit;
  • Florida fresh bin posters, 30 by 21 inches, displaying Florida fresh oranges and tangerines and grapefruit;
  • Florida Department of Citrus banners; and
  • Florida citrus varieties produce buyers’ guide notebook which contains information Florida citrus varieties, sizes, seasonality and nutrition.

The materials can be ordered at http://tinyurl.com/d9qxz47.