Bari Produce to market grapes, pomegranates
In its first full season, Madera, Calif.-based Bari Produce LLC has added table grapes and pomegranates to its fall inventory, said Justin Bedwell, president of marketing.
The grower-packer-shipper also markets stone fruit.
Kern County grower marks 50th anniversary
J.P. Dulcich & Sons, the McFarland, Calif.-based table grape grower-packer-shipper is celebrating its 50th anniversary with the unveiling of new point-of-sale materials.
Jakov Dulcich, now assisted by sons Peter Dulcich and Nick Dulcich, launched his California table grape career in 1960. Peter oversees the company’s farming operations, while Nick is in charge of Sunlight International Sales Inc., the marketing division.
The anniversary point-of-sale materials include newly designed bags, signage hangers and display bins.
Family Fruit Farms takes marketing in-house
For the first time in the Ritchie family’s three decades of growing fruit, Kingsburg, Calif.-based Family Fruit Farms has begun marketing its own products.
“Our suppliers on the West Coast know us for having a premium late grape program, especially our late-season thompsons,” said Mitch Ritchie.
Other fall grape varieties marketed by Family Fruit Farms include autumn royals, crimsons and red globes, he said.
Fruit Patch installs pomegranate pack line
Dinuba-based Fruit Patch Sales Inc. is replacing one of its automated packing lines with new Aweta-Autoline equipment that will be dedicated in the fall to the company’s growing pomegranate program, said Sheri Mierau, vice president of sales and marketing.
Mierau declined to reveal the cost of the new packing line, sizer, sorter, dump tanks and dryers, but said “it was a substantial investment.”
The new line, which can be converted to stonefruit in the spring and summer, is scheduled to be operational by Sept. 1, she said.
When Fruit Patch begins shipping clementines in November, the fruit will be wearing a newly designed bag bearing the company’s Juicy Sweet label, Mierau said.
LoBue Bros. Inc. expands cold storage capacity
Citrus grower-packer-shipper LoBue Bros. Inc., Lindsay, Calif., is using the late summer-early fall slow time to make major modifications to its packinghouse.
The construction will expand cold storage capacity by increasing pallet racking from two high to three high, said Tom Wollenman, general manager. It also will expand the specialty bagging and carton packing area.
Another part of the project is improvements to a 2-year-old packing line, “because we were not completely satisfied with its performance,” Wollenman said.
Pacific Trellis Fruit puts Jasper label on apples
Granny smith apples from Pacific Trellis Fruit, Reedley, Calif., are being packed under the Jasper label this season for the first time, said Earl McMenamin, salesman.
The Jasper label originated by Sunny-Cal Farms Inc., Reedley. Sunny-Cal halted operations after the 2008 season.
Some other Pacific Trellis Fruit products also have been assigned the Jasper label, McMenamin said.
Simonian Fruit hires experienced salesman
David Anthony is the newest member of the marketing staff at Simonian Fruit Co., Fowler, Calif.
“David’s many years of experience in marketing a wide variety of fresh produce and his reputation among buyers made him an instant asset,” said Jeff Simonian, salesman.
Previously, Anthony was with Baloian Farms, Fresno, Calif.
Simonian Fruit is celebrating its 50th anniversary of its founding this year. To mark the occasion, the company has updated its logo and other marketing materials, Simonian said.
Sundale gets ready to move into new offices
The new building that will house the administrative and sales offices of Tulare, Calf.-based Sundale Vineyards & Cold Storage and its marketing arm, Sundale Sales, will be ready to occupy in September, said Sean Stockton, partner, presdident and chief executive officer.
Valhalla switches to domestic table grapes
After years of focusing its table grape sales on Chilean grown fruit, Valhalla Sales & Marketing Co., Visalia, Calif., has debuted a domestic grape program for 2010.
The California grown grapes will include the crimson, autumn king and red globe varieties, said Steve Nelsen, co-owner.
“We’re looking at doing at least 300,000 cartons this season,” he said.
Visalia Produce markets new partner’s grapes
Kingsburg, Calif.-based Visalia Produce Sales Inc. is marketing table grapes from Robert Johnson Farms, Madera, Calif., for the first time this season.
“We are co-marketing the grapes with R.J. Sales, the marketing division of Robert Johnson Farms,” said George Matoian, domestic grape sales manager.
The new supplier will increase the volume of table grapes sold by Visalia Produce this year to about 1.8 million cartons, he said.
Grapes from Robert Johnson Farms will be packed under the farm’s Jenelle label, while grapes from other supplier will continue to bear the SunPower label of Visalia Produce, Matoian said.