Chilean exporters to study U.S. market

The Chilean Exporters Association, Santiago, recently formed a citrus committee to increase the competitiveness of fresh citrus products from Chile in international markets according to Ronald Bown, president.

“One of the first promotional activities in the implementation is a study of its perception in the U.S. market,” Bown said of a study that will be done in conjunction with members of the Southern Hemisphere Association of Fresh Fruit Exporters.

“The objective will be to form a base of understanding about the American consumer, then a strategy for positioning Chilean citrus in the U.S.,” he said.

Bown said the committee was formed to support and unify the industry with relation to themes like bagging norms, export processes and other initiatives.


Decofrut offers port storage, bagging

With the increased interest in bagging, Decofrut, Santiago, Chile, is offering a bagging and storage service at its Philadelphia and Long Beach, Calif., facilities according to Manuel Jose Alcaino, president.

“We are going to have very sophisticated equipment for bagging and refrigeration,” Alcaino said of the service, which will be available starting in late May. “Fortunately, as exporters of the fruit we have a great expertise in quality control.”

Alcaino said the service will integrate quality control, inventory management, supervision of outbound orders and ensure the right fruit for the right customer.

“The competitive edge that we can offer is very solid,” he added.


Oppenheimer adds to Taste Buddies brand

Viewing the Chilean clementine deal as a growth item, The Oppenheimer Group, Vancouver, British Columbia, plans to begin marketing the fruit under its Taste Buddies brand this year.

James Milne, citrus category director for The Oppenheimer Group, said the brand debuted during the company’s Moroccan clementine program over the winter.

“There is definitely capacity for growth,” he said of the category.