Red River Valley potato growers have a promotion with the National Breast Cancer Foundation to help promote awareness about the disease.

The first thing consumers will notice about Red River Valley potatoes will be the pink ribbon on one side of the tag, said Ted Kreis, marketing and communications director for the Northern Plains Potato Growers Association, East Grand Forks, Minn.

There will be a label on the Kwik Lok tags on the consumer packs, said David Moquist, owner and sales manager at O.C. Schulz & Sons Inc., Crystal, N.D.

Red River growers back battle against breast cancer

Courtesy Northern Plains Potato Growers Association

An ad slick helps promote the partnership of Red River Valley grower-shippers and the National Breast Cancer Foundation.

“We’ve paid for the rights for this, and there’s a cost that every shipper, packer here in the Red River Valley, every Kwik Lok we’ve bought, every penny of it goes to the breast cancer foundation,” said Mike Rerick, sales manager at Ryan Potato Co., East Grand Forks.

“The cost is incurred by the shippers and packers.”

“There’s no action required from any of the merchants or the consumers,” said Randy Boushey, co-owner and general manager of A&L Potato Co., East Grand Forks.

“We’re hoping to generate at least a quarter of a million dollars worth of donations to the breast cancer society this growing season. We signed a one-year marketing agreement with them.”

“It’s something that the customers aren’t paying for,” Rerick said. It’s “100% paid for by us.”

On the backside of the pink ribbon label, there is a Web site address printed that consumers can visit to get recipes, said Paul Dolan, general manager of Associated Potato Growers Inc., Grand Forks, N.D.

The backside of the tag will also have information concerning where the money is going, Kreis said.

“It’s our privilege to work with them and to promote awareness and do a small part in raising some money,” Moquist said.

Boushey said he thinks the promotion will be something consumers will be passionate about.

“It’s a very good promotion,” said Steve Tweten, president of NoKota Packers Inc., Buxton, N.D.

“I’m very excited,” said Cory Seim, general manager of Northern Valley Growers LLC, Hoople, N.D.

“I think that’s going to be a huge success for us, and it’s for a good cause.”