Giumarra VBM International Berry LLC, Vernon, Calif., partnered with Vital Berry Marketing SA, Santiago, Chile, and a plant breeder to develop new raspberry varieties, said Bruce Turner, director of operations for Giumarra VBM.

Giumarra VBM selected one crossbred variety with good size, color, shelf life and flavor that it plans to market in limited volumes in 2011. Turner said the company plans to have larger volumes available in 2012 and beyond.