REIDSVILLE, Ga. â Shuman Produce Inc. plans to use a new marketing coordinator position to help increase its visibility.
The sweet onion grower-shipper and marketer in September added Adam Brady for the new position.
Brady worked in tourism marketing for the Statesboro Convention and Visitors Bureau for a year and for three years was editor of The 11th Hour, a Statesboro bi-weekly entertainment publication.
Sales manager Brandon Parker said Brady can help company principals president John Shuman, general manager Mark Shuman, and Parker remain in contact with trade media and has helped the company with its presence at the Produce Marketing Associationâs Fresh Summit 2010 in Orlando, Fla..
âIt is an important position,â Parker said. âWhen I came here almost four years ago, I picked up some of those roles. Then I got more involved with sales. With our PMA, he has come in and really hit the ground running and helped us schedule events and meetings throughout the weekend. Heâs keeping us on the same page.â
Parker said Brady gives Shuman Produce a more proactive presence in the produce trade media and should help the grower-shipper with its involvement in the Orlando, Fla.-based Produce for Kids organization and cooperative promotions on bagged onions with retailers throughout the year.
Brady said he looks forward to being a part of cause-related marketing programs helping children and fighting cancer.
âI personally believe it's important to be actively involved in giving something back to the customers that support our business and I plan to work with programs like Produce for Kids and Susan G. Komen for the Cure to continue to demonstrate the dedication of Shuman Produce to the causes that will directly and positively impact our customers,â Brady said. âBeyond the monetary support raised on behalf of these programs, Produce for Kids encourages industry leaders to take an active role in educating parents and children on the importance of a healthy diet.â
Growing sweet onions primarily in Vidalia, Ga., and Peru, Shuman Produce also grows and ships smaller quantities from Texas, New Mexico, Colorado, California, Mexico and Chile under the RealSweet label.
In 2010, Shumanâs volume accounted for more than 20% of the Vidalia packouts, Brady said.
He said the company plans to increase its Peruvian sweet onion imports by 20% this season.