(May 15, 11:31 a.m.) The former leader of General Electric, an ex-White House spokesperson and a man who helped remake Harley-Davidson will headline the Produce Marketing Association’s annual convention, Fresh Summit 2008.

GE legend Jack Welch, George W. Bush spokesman Tony Snow and Harley’s Ken Schmidt are scheduled to speak at the Newark, Del.-based PMA’s annual show, set for Oct. 24-27 in Orlando, Fla., according to a PMA news release.

PMA’s president, Bryan Silbermann, will round out the list of speakers with his annual State of the Industry address.

Welch, the former chairman and chief executive of GE, will speak at the morning general session Saturday, Oct. 25.

Welch will answer questions from Emmy-winning broadcaster Meryl Comer in an interview format, after which he will field produce industry-specific questions.

Snow, a spokesman during Bush’s second term, a former Fox News correspondent and now a CNN correspondent, will speak at the morning general session Sunday, Oct. 26.

Global economic competition, the rise of instant communication, the decline of traditional media and immigration rank among the topics Snow plans to address, according to the release.

Schmidt, Harley’s former director of communications, is set to speak at the morning general session Monday, Oct. 27.

Silbermann will speak at the lunch general session Friday, Oct. 24. Sustainability, the search for future industry leaders, food safety, globalization and surviving in tougher economic times will be among the issues he plans to address.