(Jan. 12) VANCOUVER, British Columbia — After several months of restructuring, SunBlush Technologies Corp. is starting the year with a new name.

The company, now known as FreshXtend Technologies Corp., announced a restructuring plan in October after several years of heavy losses.

In mid-2003, the company moved to Vancouver from Toronto and in the process saw the departure of two top executives. Declining to make the move, Rob Hanson resigned as president. His departure was followed by that of chief financial officer Deborah Battiston.

Those positions were filled by former vice president Perry Lidster. Lidster said the name change represents the end of the restructuring period, during which the company appointed a new board of directors and eliminated its debts.

As part of the restructuring, the company sold Scalime, a French subsidiary, as well as 50% of its interest in Access Flower, an online flower trading business. Proceeds from those sales were used to pay off secured creditors and reduce debt.

The company is publicly traded on the CanadianVenture Exchange.