(Feb. 2, 1:40 p.m.) Jerry Johnson is getting back to his watermelon roots by joining Oakland, Calif.-based Sundia Corp. as national brand manager of fresh produce.

Johnson was director of industry relations and communications for the National Watermelon Promotion Board, Orlando, Fla., for five years before joining McIntyre Marketing, also in Orlando. He was with the marketing and public relations firm for six years before joining Sundia on Jan. 5.

“I did the Produce for Kids campaign and worked with a lot of different commodity groups,” Johnson said.

In addition to watermelon, Sundia markets honeydew melons, mangoes, tomatoes and onions.

Sundia Corp. names national brand manager
Jerry Johnson