SunnyRidge Farm Inc. has brought in an industry veteran to lead its strawberry sales efforts and is opening a new packing and distribution center.
The Winter Haven, Fla.-based berry grower-shipper, which entered the central Florida strawberry deal last fall, has added Sal Toscano, a 23-year agriculture industry veteran who has nearly two decades of berry industry sales, as product manager.
Toscano, who formerly worked as the sales manager for Grimes Produce Co. LLC, Plant City, Fla., will head SunnyRidgeâs strawberry efforts, which include the construction of a new distribution center, according to a news release.
The new Plant City building, which features more than 51,000 square feet of distribution and storage space, will become the centerpiece of SunnyRidgeâs strawberry program, according to the release.
SunnyRidge also plans to use the building to support the receiving, cooling and shipping of its Florida blueberries and Mexican, Argentinean and Chilean berries.
âIts prime location offers easy access to key arteries and thoroughfares providing excellent distribution opportunities to our customers in the Southeast,â Keith Mixon, SunnyRidgeâs president and chief executive officer, said in the news release. âIn addition, within a 30-mile radius of our new facility, you can find almost 50% of Floridaâs blueberry production and 80% of Floridaâs strawberry production which fits nicely with SunnyRidge Farmâs five year growth strategy.â
Mixon in the release said Toscanoâs position will be integral to the companyâs continued growth.