(Feb. 20) PLACENTIA, Calif. — Produce industry veteran Cynthia Kerr has been named director of marketing at Sunrise Growers Inc.

Kerr, who has returned to the industry after a four-year hiatus, previously served as director of merchandising at Mann Packing Co. Inc., Salinas, and as director of marketing at D’Arrigo Bros. Co. of California in Salinas. She also operated her own consulting firm, Kerr Consulting Group, for a time.

Kerr also will serve as director of marketing for Frozsun Foods, a sister company to Sunrise Growers and a major supplier in the frozen strawberry and fruit industry.

During her time at Mann Packing, Kerr co-chaired the Produce Pallet Working Group, a joint effort of the Produce Marketing Association and the United Fresh Fruit & Vegetable Association that helped the industry adopt the standard 48- by 40-inch pallet.

She earned bachelor of arts degrees in English and journalism from California State University, Sacramento.

Sunrise Growers is one of California’s largest grower-shippers of fresh strawberries.