(Aug. 8) Eden Prairie, Minn.-based Supervalu Inc. has signed on for the Good-to-Grow produce campaign, joining its Albertson’s banners, the Discovery Kids channel and more than 20 produce companies to encourage children to eat fruits and vegetables.

Through August, customers at nearly 300 Supervalu and Albertson’s banners can sample produce, pick up recipe and activity books and, at select stores, visit with Paz the Penguin, a character from the Ready Set Learn! Program on Discovery Kids, said Julie Fraga, a spokeswoman for the campaign.

An appearance by Hip Hop Harry at the Plainfield, Ill., Jewel store also is planned.

This is the fifth year the Good-to-Grow program, Fraga said.

“The program began as a campaign to push consumption of watermelon, and, due to its success with Albertson’s and the consumer feedback, it has grown to include over 20 produce partners,” she said.

The program’s in-store presence also includes produce displays featuring Discovery Kids characters, product sign displays, in-store promotional ads and radio announcements.

“Good-to-Grow has had an incredible track record of success,” Shawn Peery, produce national category manager for Supervalu, said in a news release. “We are pleased to add the Supervalu banners to this year’s program. With a recorded 25 million U.S. children and adolescents reported as overweight or with that risk, it has never been more important for parents to have this information right where they purchase their produce.”

Online educational information for parents and teachers can be found at www.good-to-grow.com.

Supervalu joins Discovery Kids channel campaign