Tater Man Inc., Dover, Fla., has hired a marketing and business development director, Mark Vertrees.

Vertrees is founder of TFM International Inc., Mulberry, Fla., a produce marketing company.

Tater Man started in October 2010, according to a news release. It grows and markets sweet potatoes of about 325 acres in central and northern Florida and southern Georgia. It anticipates marketing more than a million boxes of sweet potatoes during the 2011-12 season.

The company plans to build a produce brand through web site, packaging, advertising and produce conventions, and it has a new logo.

Before founding TFM, Vertrees had 20 years of sales and marketing experience, for HLB Tropical Food USA Inc., Plantation, Fla.; Sunkist Growers Inc., Sherman Oaks, Calif.; the Florida Department of Citrus; and Winn-Dixie Stores Inc., Jacksonville, Fla.