The United Fresh Produce Association, Washington, D.C., will present the Fresh Convenience Congress, described in a news release as a new educational program for the fresh-cut and value-added commodity sector, June 22-24 in England at the London Hilton Tower Bridge Hotel.

United Fresh schedules London conference

"We're delighted to join in bringing a major conference back to Europe for the fresh-cut, convenience sector," Tom Stenzel, United Fresh president and chief executive officer, said in the release. "Companies benefit greatly from participating in FRESHCONEX in Berlin and United's annual conventions and Washington conferences, and they now have an additional venue to address issues shaping the future of the overall convenience market."

The Fresh Convenience Congress will explore opportunities to capitalize on the growing fresh-cut and convenience market and examine new innovations that maximize profitability, according to the release.

Among the topics scheduled for the congress are:

  • new opportunities for the foodservice industry;
  • expanding the retail convenience market;
  • technological innovations in packaging and machinery; and
  • new trends in extended shelf life packaging and point of sale materials.

The event also will include tours of U.K. retail supermarkets, hotel foodservice operations and wholesale produce markets, according to the release.

The London event will be presented in cooperation with Market Intelligence’s Fresh Convenience Magazine.

United Fresh member companies will receive a 10% discount on congress registration fees.

More information on the event may be found