(UPDATED COVERAGE, Jan. 20) A conference focused on the U.S./Mexico produce supply chain has its own website.

U.S./Mexico conference launches website

Information related to the inaugural America Trades Produce Conference, set for March 30-April 1 in McAllen, Texas, can now be found at www.americatradesproduce.com.

The site features information about the conference, updated agendas, speaker lists and registration materials.

The America Trades Produce Conference is co-sponsored by the Nogales, Ariz.-based Fresh Produce Association of the Americas and the Mission-based Texas Produce Association.

The conference is targeted at Mexican growers and distributors; U.S. importers, distributors and buyers; customs brokers; Mexican and U.S. government officials; and members of allied industries.

John McClung, president of the Texas Produce Association, said speakers will include officials from the Federal Reserve Bank and the Pew Research Center; government officials from the U.S. and Mexico; and a Mexican academic who will speak about Mexican drug cartels.

“We’ve gone outside the normal stable of produce convention speakers,” McClung said.

McClung said the recent inter-country skirmishes over Mexican trucks and sweet orange scab indicate the importance of better communication, which he hopes the conference will foster.

“We’ve seen how painful disruptions can be, and the need to deal with them intelligently and promptly,” he said. “We’re looking at a $6 billion industry — and that’s just Mexico to the U.S.”