(March 16, 4:45 p.m) Robert Verloopâs role at Naples, Fla.-based Naturipe Farms LLC is expanding to include development of long-term sales and marketing strategies.
Verloop, hired as vice president of marketing at the berry marketer in early 2008, is now senior vice president of sales and marketing, effective March 16.
He will continue to oversee Naturipe Farmsâ marketing programs, sales promotions, consumer research, advertising and public relations, according to a news release.
In Verloopâs newly created position, he will work closely with Brian Bocock, vice president of sales, to expand sales and increase distribution and penetration of the Naturipe Farmsâ products, the release said.
Verloopâs promotion is the second major change at Naturipe Farms this year. Bruce Peterson resigned as president and chief executive officer in January. Rich Amirsehhi, Naturipe Farmsâ board chairman, who also is president and chief executive officer of Naturipe Berry Growers, Salinas, Calif., was named interim chief executive officer following Petersonâs departure
Verloop, a 25-year veteran of the fresh produce industry, joined Naturipe Farms in January 2008 after more than seven years as vice president of global marketing and licensing with Sunkist Growers Inc., Sherman Oaks, Calif. Previously, he worked for the California Avocado Commission, Irvine, Calif.