The Vidalia Onion Committee continued its regional marketing efforts with visits to stores in Louisiana. 

The Vidalia, Ga.-based organization visited a Rouses Markets in New Orleans June 13 as part of its series of cooking demonstrations.

Vidalia Onion Committee marketing targets Louisiana
                                                   courtesy Vidalia Onion Committee
Wendy Bannen, executive director of the Vidalia Onion Committee and Larry Diehl, manager at the 400 N. Carrollton Ave. Rouses Market in New Orleans Louisiana stand beside the Vidalia Onion display during an in-store demo featuring Vidalia Onions on June 13.



Chef Daniel Lima of Juan’s Flying Burrito, a local eatery, worked a cooking station and served specially prepared recipes for more than 100 customers. Recipes included Vidalia onion and Mango Chutney served over rotisserie chicken and Vidalia onion and peach salsa.

“I was pleased to see that many people in Louisiana were already familiar with and like our onions,” said Wendy Brannen, executive director of the committee, in a news release. “Some people thought our onions were from Vidalia, Louisiana, though and didn’t realize we are a seasonal product available only in spring and summer and that Vidalias can grow only in a small region in Georgia.”

Brannen praised Rouses Markets for its outreach efforts on behalf of Vidalia onions.

“For their part Rouses Markets went above and beyond, from educating their team about our product, to prominent placement of Vidalias, to the warm welcome they gave us in their stores,” she said.

The outreach effort was not limited to New Orleans stores. It continues throughout the state and complements the Vidalia Onion Committee’s “Sweet Times with Vidalias” recipe contest, which runs through August 15.

More information is at www.vidaliaonion.org.