(March 9) Tanimura & Antle Inc. is sharing its recipes with consumers through a year-long sponsorship on www.allrecipes.com.

The Salinas, Calif.-based company is sponsoring the Web site’s salad category page with its logo and about 10 recipes for its Sweet Gem lettuce.

It plans to provide up to 36 recipes throughout the year, said Lara Grossman, director of business and marketing development.

Sweet Gem lettuce will be the featured product during the first quarter of the year, and other Tanimura & Antle products will be showcased in the future, Grossman said.

In conjunction with the sponsorship, the company is directing consumers to the Web site with stickers on its clamshells of Sweet Gem lettuce.

Visitors to www.allrecipes.com represent a demographic the company wants to reach.

“The most avid user of allrecipes.com is a working mother with young children looking for basic, quick and easy ideas,” Grossman said.

Additionally, 77% of the Web site’s users visit it on the same day they do grocery shopping, and 86% of users visit the site weekly, Grossman said.

Company logos and banner advertisements on the site link back to Tanimura & Antle’s Web site, which is www.taproduce.com.