(Feb. 11, 12:05 p.m.) Nickelodeon characters are coming to packages of Westmoreland Sales’ greenhouse-grown cocktail tomatoes, mini cucumbers and mini sweet peppers for the first time this season.

The Leamington, Ontario-based company was finalizing plans with Nickelodeon/Viacom Consumer Products in early February, said Dino Dilaudo, sales manager for Westmoreland. The partnership with Westmoreland marks the New York-based network’s first licensing agreement for tomatoes, cucumbers and peppers.

Three animated Nickelodeon characters, SpongeBob SquarePants, Dora the Explorer and Diego of “Go, Diego, Go!” are planned for use on Westmoreland’s packaging when the company starts shipping from Ontario in April.

“We’re focusing on Canadian product for this promotion,” Dilaudo said. “We’re not doing any importing for it.”

Dilaudo said the company is focusing on smaller, snack-size items for the promotion, aimed at children.

“Say you’re going to put the Nickelodeon character on beefsteak tomatoes. We feel that’s an item we don’t really think the characters would be effective on,” Dilaudo said.

No sizing plans had been finalized by the second week of February, so Dilaudo did not know exactly which packages would use the characters. Instead, customer input will help decide which packages will display the Nickelodeon cartoon characters.

“We do five or six different packs and case configurations of cucumbers alone, so it all depends on feedback from the customer,” Dilaudo said. “This is the first. We’re just trying this and we’re going to see the response from them.”

The licensing agreement between Westmoreland Sales and Nickelodeon/Viacom is effective for two years, said Tori Fernandes, publicist for Nickelodeon.

Westmoreland packs to feature cartoon characters
Three animated Nickelodeon characters, SpongeBob SquarePants, Dora the Explorer and Diego of “Go, Diego, Go!” are set to appear on packaging of Leamington, Ontario-based Westmoreland Sales when the company starts shipping from Ontario in April.

Courtesy Westmoreland Sales