Zespri kicks off its North American kiwifruit promotion Aug. 1, with a six-week tour that begins in Seattle, Orange County, Calif., Miami and New York. The Power Up! Team uses in-store sampling and travels in brightly colored Zespri cars to distribute information about the fruit, setting up displays such as this one in Seattle last year. The Oppenheimer Group, Vancouver, British Columbia, markets about 90% of the fruit.
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