(July 17) Coming to retailers this summer, it’s the Kiwis’ Big Adventure.

The “Kiwi Guys,” three New Zealanders now living in the U.S., are turning on the Down Under charm in grocery stores and community events in Boston, Denver, Seattle and Portland, Ore., to get people to eat more kiwifruit.

Zespri International Ltd., Auckland, New Zealand, the sole supplier of New Zealand kiwifruit to the U.S. and the promotion’s sponsor, hopes to bring attention to diabetes and childhood obesity — and to serve a lot of Zespri kiwi, including the company’s new Gold variety.

If Zespri gives away 1 million scoops of kiwi — the company’s patented Spife (half spoon, half knife) does the scooping — between July 7 and mid-September, it will donate a total of $20,000 to local and national chapters of the American Diabetes Association.

The goal is attainable, but it won’t be easy, said Steve Woodyear-Smith, kiwifruit category director for the Oppenheimer Group, Vancouver, British Columbia, Zespri’s North American marketing partner.