California strawberry growers may be down, but they're definitely not out.
The sub-freezing temperatures of Martin Luther King Jr. weekend damaged ripe fruit. But because strawberry plants set fruit throughout the growing season, they will set another crop return to typical volumes in about six weeks.
"It's winter, and we expect bad weather," says Mark Murai, president of the California Strawberry Commission and a Santa Anna grower. "Farmers recognize that when we get an extra chill, it's not necessarily a bad thing. In fact, it can beneficial. It can stimulate production later and we could end up with a very good year."
January and February are the lowest producing months for California strawberries.