Registration for the only potato industry-wide meeting and trade show—Potato Expo—has opened up. And if you register by Nov. 1, you'll receive an earlybird discount.

This year, the event will be held Jan. 4-6, 2010, at the Loews Royal Pacific in Orlando.

The National Potato Council's annual meeting will precede that from Jan. 3-4 at the same location.

In 2009, the chipping, seed stock, fresh and processed sector came together at the inaugural Potato Expo in San Antonio. The event proved so successful that all of the sectors decided to continue it.

This year's event features Dave Barry, Pulitzer Prize winning and best-selling humorist, as the keynote speaker. Among his books are Dave Barry Turns 50 and Dave Barry's Only Travel Guide You'll Ever Need—a must read if you've ever stepped on a plane, train or automobile.

The Orlando location also offers tons of family activities.

For more information or to register, visit