Since 2007, the Denver-based U.S. Potato Board has worked to define its target audience so it can refine the message it sends.

The target buyer, nicknamed Linda, is a woman with children at home who likes to cook traditional meals but is willing to try new recipes.

Although cobnvenience is not her top priority, it fits into the mix of preparing healthful meals that everybody likes and will bring the family together.

Read the complete article at The Packer.