It’s no secret — not even news, actually — that most Americans fall short of eating the recommended daily amount of fruits and vegetables.
Still, it’s an ongoing public health issue that affects all Americans — either directly with their own dietary issues or indirectly through health care costs and other societal expenses stemming from dietary-related diseases.
The Healthy Americas Foundation recently released its 2014 Healthy Americas Survey of about 850 people, which suggests only 7% of Hispanics and 8% of non-Hispanic blacks reported eating five or more servings of fruits and vegetables daily, compared to 18% of non-Hispanic whites.
Presumably, the demographic-disparity angle was intended as the news hook to garner consumer media interest in the survey.
Fair enough, but looking at the reported consumption numbers, Americans of all three demographic groups have a lot of room for improvement in their fruit and vegetable intake.
In fact, the survey said 29% of Hispanics report eating at least two servings of fruits and vegetables per day, compared with 28% for blacks. Non-Hispanic whites trailed in last place at 25%.
The survey also contradicts The Packer’s own Fresh Trends 2014 research that says Hispanics and Asians are the heaviest users of fresh produce.
Why the survey chose to ignore produce consumption among Asian Americans, which according to U.S. Census data are the country’s fastest-growing demographic, is puzzling.
The reality is the U.S. is an increasingly diverse marketplace, many of whose citizens’ lives and health could be improved through more produce in their diets.
Marketers must target and tailor their marketing messages and merchandising mix accordingly.
Did The Packer get it right? Leave a comment and tell us your opinion.