A recent university study found that organic food is no healthier or safer than conventionally grown food.

So what?

While the study made big news in consumer media in early September, produce companies have been careful not to overpromise on organic fresh fruits and vegetables.

They’re grown without synthetic pesticides and are certified by the U.S. Department of Agriculture, and that’s made organic produce one of the strongest growing segments in the produce department.

Give consumers credit.

Organic food has been around for years, and the Organic Trade Association points out that 78% of families at least occasionally buy organic food.

In the 2012 edition of The Packer’s annual Fresh Trends consumer survey, we found that 27% of consumers say they typically buy organic fruits and vegetables, and 12% say they always buy organic.

Organic food is not a trend that will be abandoned by a few bad media reports. It’s a mainstream way to grow and buy food.

Consumers buy organic food for any number of reasons, and if one of them was for perceived health benefits, the study is unlikely to dissuade them from an organic purchase.

In a country fighting obesity, Americans should eat more fresh fruits and vegetables, whether they’re grown conventionally or organically.

Produce marketers should encourage consumers to buy and eat them grown both or either way.

The study concluded that as well.

Did The Packer get it right? Leave a comment and tell us your opinion.