Fall is here, and the industry is once again preparing for the Produce Marketing Association’s annual Fresh Summit convention and exposition.
PMA expects more than 4,000 retail, wholesale and foodservice buyers at this year’s event in Atlanta — part of an expected 18,000 attendees from 50 countries.
Marketers always bring their A game to the expo, and this year promises to be no different.
Anyone who has attended in the past knows Fresh Summit packs a lot into four short days.
Planning for the show isn’t just for exhibitors. All attendees can benefit from having a game plan in mind before hitting the expo.
Check out The Packer's Fresh Summit 2011 preview for the latest in planned workshops, speakers and exhibitors.
While the produce trade is ultimately about the product — fresh fruits and vegetables with all their flavorful variety and the creative and engaging ways they are packaged and promoted — it remains a people business, where relationships matter.
Although technology makes keeping in touch with business associates easier than ever via cell phones, e-mail, instant messaging and social media sites like Facebook and Twitter, it can never fully recreate the feeling of actual face time and reconnecting with colleagues, acquaintances and old friends.
And the hope of new friends, and more important, new business.
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