I walked out of my last grocery trip angry, frustrated, confused and, if itâs really a word, discombobulated.
My local retailer is playing a game with me that I do not appreciate.
They re-set the produce department. And when I say re-set, I mean the strawberries are where the cilantro was and the tomatoes and avocados are where the organics used to be.
This was so jarring that I couldnât find the simplest things on my mental list. We all have that mental list, right?
Almost every time I go to the store, I buy:
- onions; and
- sweet potatoes.
That list isnât random. Thatâs the order in which I encounter these items as I walk in the store.
Cilantro is on the right, in the wet rack, followed by broccoli. Avocados are next, merchandised next to the tomatoes. Apples are on the other side of the aisle, near the citrus. Onions and potatoes are around the corner.
I know the thinking behind changing the layout. I can whip through that department in two minutes, grabbing everything I need and getting out of the store in record time. Changing the layout makes me see things that I might not have considered.
During a retail panel at the Produce Marketing Associationâs Fresh Summit in Orlando, Fla., Tim Millett, a produce manager for Linâs Marketplace, St. George, Utah, said he changes up his departments frequently.
Itâs the best way to derail shoppers from that grab-and-go mentality and get them looking at other items in the department, he said. Millett said he sees a noticeable uptick in sales when he changes things up.
He probably doesnât notice the little old ladies ready to pelt him with potatoes â which were where the tomatoes used to be.
At the time I recoiled in horror, thinking I have my system, and I donât want it disrupted.
And now that itâs happened to me, I was right.
I hate it.
What do you think? Is it worth it to see an uptick in sales if youâve ticked off your shoppers?
Visit me over at the Produce Retailer.com blog and leave your comment.
Are layout changes worth making some customers mad, or are they good for business? Leave a comment and tell us your opinion.