The actions don’t match the rhetoric.

Sure, it’s common among all politicians, but it’s becoming increasingly the norm for the Obama administration’s dealing with business.

The latest is the President’s National Export Initiative, introduced earlier this year, which promises to “double exports and support several million new jobs over five years.”

So how specifically does the administration propose to accomplish this?

Would it surprise our readers that step one establishes an Export Promotion Cabinet, with several meetings planned?

Meanwhile, the produce community has to deal with more duties imposed on new fresh fruits and vegetables in August by Mexico in retaliation for its charge that the U.S. isn’t living up to its NAFTA obligations.

Free trade agreements with South Korea, Panama and Colombia remain unsigned. And earlier this year, the Obama administration suggested cutting the Market Access Program budget by 20% to $160 million, a program that has a proven track record of success.

There are many things the administration could do to help exports, but bigger bureacracy for dreamer initiatives won’t help businesses.

Behind all the export inaction is this: Before they export, companies produce products, and they face all kinds of barriers from taxes to regulations to labor to capital before they export.

Easing the burden on American companies starts at home, and then they can succeed abroad.

Fresh produce companies have shown their products have demand in many foreign markets. They need more opportunities, fewer restrictions and less rhetoric.

Did The Packer get it right? Leave a comment and tell us your opinion.