In more ways than one, it’s an apt reaction to the research from the Produce for Better Health Foundation that finds children from birth to 12 are eating more fruits and vegetables.
Emphasis on preventing childhood obesity and child nutrition may be paying off, even if those kids’ parents aren’t eating more produce themselves.
While parents are doing a better job getting kids to eat healthier food, the same can’t be said for our nation’s lawmakers.
At the end of September, Congress declined to pass child nutrition legislation before the November elections. Many representatives on the left didn’t like the proposal to take funding from the food stamp program to pay for child nutrition.
United Fresh and many nutrition advocates supported the switch with the hope that later congressional funding would materialize.
That may not happen if American voters put in a more fiscally responsible Congress, as polling seems to indicate. But their priorities are sound.
Children’s nutrition should come first because they really have no choice what to eat, while adults are free to choose healthy or other both for themselves and their kids.
United Fresh also claimed success in its Salad Bar in Every School campaign, which hit a milestone of 50 salad bars delivered to schools nationwide. The campaign has pledged to donate 1,000 salad bars over the next three years in support of first lady Michelle Obama’s Let’s Move! initiative.
Studies consistently show that adults know what food is nutritious and what isn’t. But kids don’t know and haven’t formed eating habits one way or another.
The produce industry is wise to focus on our country’s youngest consumers.
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