(Nov. 21) So people know about MyPyramid.

But, as a recent Fresh Trends survey points out, knowing about the U.S. Department of Agriculture’s food pyramid and daily intake recommendations and doing something about it can be two different things.

Organizations like the Produce for Better Health Foundation and the Produce Marketing Association have done admirable jobs in getting out the word that Americans need to eat more fresh fruits and vegetables each day. They have joined hands with government agencies in spreading the news that U.S. consumers have a weight problem, much of which stems from produce-thin diets.

Now these and other produce-industry organizations need to fine-tune their message, even if it means leading consumers by the proverbial hand to eating the right proportions at the right times.

The Fresh Trends survey, commissioned by The Packer, can be useful in that vein. The survey showed that Americans know there’s a problem, and knowing there’s a problem is a large part of finding a solution.

Research conducted by the Wilmington, Del.-based PBH also shows that consumers are aware they need to eat more fruits and vegetables. The problem is that in too many cases they don’t know how much. Many consumers, for instance, don’t know that produce comprises nearly half of their daily dietary needs.

That’s how PBH, PMA and other organizations can fine-tune their efforts.

They have scored a direct hit in getting the message out that produce is good for everyone. Now, it’s time to emphasize how much is needed daily.

That’s one of the chief values of the new Food Guide Pyramid, which has interactive features and provides a wealth of information that can be tailored to an individual visitor’s needs.

The produce industry should, at every possible instance, give MyPyramid a prominent place in its message and let the guide’s Web site help everyone in the produce industry, as well as consumers, become healthier.