You know the most earnest, sincere and completely believable advertising spokesperson in produce land? My money is on the RJO baby. I don't know who that kid is, but I would put my complete life savings in his hands.
"Squeaky clean produce? We got it here," he seems to say.
That wide-eyed, guileless and optimistic face is like those of Wal-Mart greeters that you come to appreciate over time for their dog-gone friendly smile.
I have never talked to RJO about the campaign, but just I had to say my peace on RJO toddler while I had the chance. Here's hoping the kid grows up with a produce career in mind.
RJO baby, you say it best when you say nothing at all.
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