You know the most earnest, sincere and completely believable advertising  spokesperson in produce land? My money is on the RJO baby. I don't know who that kid is, but I would put my complete life savings in his hands. 

"Squeaky clean produce? We got it here," he seems to say.

 That wide-eyed, guileless and optimistic face is like those of Wal-Mart greeters that you come to appreciate over time for their dog-gone friendly smile. 

I have never talked to RJO about the campaign, but just I had to say my peace on RJO toddler while I had the chance. Here's hoping the kid grows up with a produce career in mind.

RJO baby, you say it best when you say nothing at all.


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