National Editor Tom Karst
National Editor Tom Karst

I just uncovered another Twitter tool that has piqued my interest. Called iUnfollow, the web-based tool allows you to identify those Twitter accounts who you follow but don't follow you.

From the website:

iUnfollow is a new Twitter app that allows users to discover people who don't follow you or who do follow you and unfollow them.

The tool also gives you a list of your "fans" - those who follow you but who you don't follow.

In the end, it adds some objective data to one of the most thought-consuming issues in the use of Twitter - who to "unfollow" when you have reached your follower limit. What is the following limit?

From Twitter:

Once you’ve followed 2000 users, there are limits to the number of additional users you can follow: this limit is different for every user and is based on your ratio of followers to following.

That is where I am (@tckarst) at, as I am following 2,000, with my followers numbering 1,724.

Of course, the thing about Twitter is that you don't necessarily want to "unfollow" everyone who doesn't follow you. While extremely satisfying on one level, it would be vindictive and self-absorbed. Following national thought leaders, media outlets and celebrities is part of the fun of Twitter, and there is no expectation that any of that group would follow me.

And clicking the "follow" button for everyone who follows you is not necessarily the ticket either. Twitter's nest is full of social media experts, positive thinking gurus and would-be harem members; there is no sense encouraging them by hitting the follow button.

What other tools do readers in the produce industry who Tweet use to refine their follow list? Share your thoughts, please.  While you are at it, list your Twitter account in your comment and I will follow you (within my following limits, of course!).