Everyone has used the Google search bar, am I right? Okay, perhaps not my 80-something year old father, but everyone else in the U.S. under the age of 60 has used the Google search bar.

Have you ever noticed that it auto-completes the thought for you? For example, if you type “home remedies” it finishes the thought with the possible options “for poison ivy” or “for cough.”

As it turns out, this “finish your thought” feature of the Google search bar is fairly downbeat when it comes some topics. Typing “why my wife” or why my husband” invites mostly less than awesome suggestions.

 Fresh produce auto complete suggestions are not uniformly glowing, either.

 When I type “why vegetable,” the first four suggestions are:

  • “are food”
  • “are bad for you”
  • “get freakish”
  • “taste bad”

When I type “why fruit,” the results are slightly better:

  • “are good for you”
  • “and vegetables”
  • “and vegetables are important”
  • “are healthy”

 For “why celery,” the results were:

  • “with hot wings”
  • “in bloody mary”
  • “is good”

 For “why pears,” the Google search bar suggests:

  • “won’t ripen”
  • “are good for you”
  • “soap is transparent”
  • “are healthy”

 A similar theme is noted for “why tomatoes”

  • “don’t ripen”
  • “are good for you”
  • “are bad for you”
  • “don’t turn red”

 For “why avocados”, the searchbar suggests:

  • “are bad”
  • “turn brown”
  • "are bad for dogs”
  • “so expensive”

Check out this piece for background and insight on Google’s auto complete feature .

For commodity marketers, the search bar suggestions are a window to the shoppers’ reality, the answer to “why consumers...”And, again, Google auto complete is helpful as always:

  • ““buy what they buy”
  • “shop online”
  • “buy”
  • “don’t buy”
  • “want green products”
  • “buy organic food”