National Editor Tom Karst
National Editor Tom Karst

It's funny that we are so aware of the verbal tics of others but so often don't hear them when we say them ourselves, you know?

It's like, you know,  that our close friends and family  can't stop saying those verbal crutches that somehow never appear in the impossibly clever conversations on network sitcoms.

There is a new poll that again updates the latest list of annoying words and phrases in American lexicon. And I'm pleased to see that "twitterverse" -  a word that I have used in this blog from time to time - has made the list.

From the Marist poll news release:

For the fourth consecutive year, Americans consider “whatever” to be the most annoying word or phrase in conversation. More than three in ten -- 32% -- have this view while “like” irritates 21% of residents nationally. 17% are most irked by “you know” while 10% would prefer to ban “just sayin’” from today’s lexicon. “Twitterverse” annoys 9% of adults while 5% are ticked off by “gotcha.” Five percent are unsure. In last year’s survey, 38% thought “whatever” to be the most obnoxious word in casual conversation while 20% said “like” was the most irritating. 19% despised hearing “you know” while “just sayin’” was the most bothersome to 11% of Americans. “Seriously” made last year’s list with 7% reporting it was the most annoying word in conversation. Five percent, at that time, were unsure.


The produce industry is not immune from annoying, if somewhat unavoidable, phrases and words. Packer reporters are familiar with the countless marketers who define their business advantages as "quality and service." "State of the art,"  "leading edge," "value-added," "industry leader" are also tattered from overuse.

Other takes on annoying words in business:

The 7 most overused words in marketing and why we hate them

Hey "disrupt" this: five tech terms to banish in 2013

10 overused buzz words on LinkedIn

The iconic fiscal cliff

The ten most useless buzzwords

There are seriously so many terms to ridicule, so much low-hanging fruit to pick. At the end of the day, game-changers can find the solutions to overuse of jargon with epic and impactful leveraging of their communications thought leaders. For real.